Best Website Builder 2020: Wix Review

Table of Contents

The best all-around website builder available on the market. Wix’s drag-and-drop editor makes it effortless to create a professional site without understanding a line of code! With hundreds of templates and fantastic tools, Wix lets you construct and sell throughout your website. Beginner-friendly and scalable, Wix is suitable for anything from personal online portfolios to small business websites.

What Are the Pros and Cons of Wix?

  • Great value for money and help features
  • The highest general recommendation of any Site builder
  • Highly intuitive and easy-to-use editor
  • May have to spend more on third party programs to scale your website
  • Can't switch templates after your website goes live
  • The sheer choice and amount of customizable choices can be overpowering 

Start your journey to a new website by taking the initial step and striving Wix at No Cost.

Overview of Wix

Wix is used by over 100 million individuals across 190 different countries. It’s an affordable, easy, and hassle-free manner of creating your website in a couple of minutes. Building your site was something only whizkid coders could do. Or people who were wealthy enough to pay whizkid coders to do it for them!

But thanks to Wix, today, everyone can create a site of their very own. No matter your skill level, Wix’s powerful template editor provides you full creative control – without needing to know a word of code.

In case you take a look at a few of the website examples that are made by Wix, they are professional and beautiful.

Wix isn’t the sole drag-and-drop site builder, of course. Nonetheless, it’s the best in the world these days.

Why do we believe that? First off, it covers countless industries – many more than any other website builder. Just check out what it’s got for…

  • Bloggers
  • Musicians
  • Designers
  • Restaurants and cafes
  • SMB
  • Gyms

No matter what your market is, you’ll discover Wix templates, tools, and programs to match. Dog walkers? Success coaches? Internet stars?? It’s easier to say what businesses Wix does not cover!

Before we get our teeth into this review of Wix, let us take a step back and clarify what a site builder is:

A website builder is an online platform that helps you make your site without coding.

There are two main types of website builders: classic template-based platforms and more contemporary AI (Artificial Intelligence) platforms.

A timeless site builder enables you to select from a vast range of pre-designed templates. You can then easily customize the template and populate it with all your content, adding in handy attributes as you move.

AI website builders work by asking you a series of queries, like the type of website you’d like, and your layout preferences. After that, it produces a site for you. You’re still able to make some tweaks to the layout, yet this approach is really for people that need a simple website up fast.

Wix is a classic template website builder and an AI platform wrapped into one. You can pick out of more than 550 industry-specific templates and use its incredible drag-and-drop editor. If you’d like, use Wix ADI and allow Wix to design a website for you!

Wix comes with a big reputation, but at Website Builder Expert, it’s our job to scratch beneath the surface and inform you exactly how great it is. Unlike many Wix testimonials, we conduct our thorough research and testing to provide expert analysis.

Wix User Reviews

We reached out to different Wix users to acquire an insight into their experience of using the website builder to create and expand their online businesses.


I highly suggest Wix to every small business owner I meet, because of its simplicity of use, centralized business functions, and the ease of managing all of it from my mobile phone.

Sara from Cloud Nine Knit

Sara made her website because she needed a place online where she could afford bookings for her assignments and promote a small choice of handmade knitted products.

Q&A with Sara

Why did you decide to construct a site yourself?

I’ve got a background in IT and Operations; therefore, I figured it couldn’t be that hard. Then Wix proved me right.

Why did you select Wix to construct your website?

After struggling with a different website builder previously and feeling limited by its templates, I switched to Wix due to its claim of simplicity. I instantly loved the Wix Editor, which gave me professional outcomes with zero coding knowledge. SEO Wiz gave me the reassurance I’d that managed (and also my stats tell me it is working!). And I was enticed by the Ascend by Wix, an all-in-one small business solution, whose features permit me to centralize most of my company purposes. It took a couple of hours to find the key pages as I desired them. That was the simple part. Then it took a few more days of tweaking and rewriting my content being a perfectionist could be time-consuming!

How easy was it to build your site?

I found Wix super intuitive. I chose to have a little design freedom working with the Wix Editor (rather than utilize a template), along with the drag and drop features made it simple to begin building the pages out. I loved how I could toggle through layouts and design attributes and watch them upgrade on the screen until finally selecting the one that I liked best. The Wix apps made the procedure for adding instantaneous functionality to my website as a cinch, for example, Wix Bookings. I had my bookings page reside within approximately 45 minutes of dragging the program onto the webpage.

Is there anything you would enhance about Wix?

I’d love there to be a little more functionality within the reservation system: for instance, providing my clients specific possibilities, like letting them select their yarn color out of a list of choices before the workshop.

How has having a website benefited your organization?

It’s the central hub for my business. I would be lost without it and my business far less a success! I use it to carry all reservations, sell products and manage my customer community, discuss video tutorials, send invoices and manage obligations, conduct email marketing campaigns, and monitor traffic to the site in real-time. And the most wonderful part is that I do it all (for the most part) in the Wix program on my phone, where I am.


We discovered Wix very simple to build our website. It's straightforward and does a lot of the legwork for you, like supplying pre-made templates and color schemes.


The duo performs gigs in and around London, including roles at pubs and bars and corporate events. Ella desired a place online where she could market her songs, videos, and gig dates to fans. We decided to construct a site ourselves as we didn’t have the money to pay a web designer/developer. We try and do too much ourselves as you can.

Q&A with NAZ & ELLA

Why did you select Wix to construct your site? 

We chose Wix to build our website as we’d heard from other musicians in a similar situation to us that it’s a good, easy-to-use platform for constructing a site. What I enjoy most about Wix is the ease and speed in which you can produce an attractive, professional-looking website. As musicians, our site acts as a portfolio of our work, so we don’t need a sophisticated site.

We have also used their site and email advertising functions, which have helped spread the word. It’s great to have an all-round platform for your website, website, and email advertising.

Is there anything you’d enhance about Wix?  

Getting online has helped us to grow our group. We have also had people contact who have found our site naturally through Google searches.

Can you urge Wix to others? 

I’d recommend Wix to other creatives and freelancers who wish to construct a very simple portfolio or a simple small company website. It’s an easy-to-use way to build a fantastic website quickly.


I love how simple it's to navigate and create beautiful sites. I wanted a minimum, contemporary, and professional looking website, and this was simple to create on Wix.

Claudia from Vegan Bakers

Claudia runs The Vegan Bakes out of her kitchen in the home. She started her company after turning vegan and struggling to contact any tasty vegan treats. Believing nobody should have to miss out on a small indulgence, Claudia decided to make a Wix online store to sell and ship her brownies, cookies, and cakes to customers all around the united kingdom.

Q&A with Claudia

Why did you opt to build a site yourself? 

I decided to build a website myself as I’d previously made one on Wix to get a wedding planning company and loved how easy and user friendly it was. I was also trying to keep costs down when starting my vegan bakery as I did not have the money to spend on advertising and site design. Additionally, I understood how I could make it exactly how I wanted it to be and maintain/make changes whenever needed.

Why did you choose Wix to build your site? 

I had a look at Squarespace also as I know a lot of people use it, but I struggled to get to grips with it so stuck together with Wix. Wix is super easy to use; it reminds me of using Microsoft Word since it uses a simple drag-and-drop system. This means that you may select any of the qualities and drag them to where you have to make the design of your site.

What did you find the most difficult when constructing your website with Wix? 

I wanted to bring a subscription alternative to my site to permit folks to get boxes of brownies and cookies delivered to their door every month! Initially, when I was looking, this option wasn’t accessible, but I got creative and managed to utilize a program to make the subscription functionality.

Can you think Wix is a good value for the money? 

I think Wix is pretty affordable for exactly what it is. I paid a one-off payment for the entire year, and it ends up a very low price a month.

Would you recommend Wix to other people? 

I’d suggest Wix to anyone seeking to create their site at a low price. It is so simple to use, and you can personalize every portion of your site.

We asked plenty of normal folks to give Wix a try and tell us what they thought.

The feedback we got speaks for itself – people loved Wix! Here are just a couple of ideas:

"I was shocked that creating a website can be done that fast. I didn't think it would get done, but in an hour, I've done everything."

"I can see myself using Wix actually to create my website."

With Wix, you have two options – Wix Editor or Wix ADI. Wix Editor uses drag-and-drop functionality, meaning whatever on your website can be repositioned simply by clicking and holding the item, then transferring it where you would like.Wix makes it super simple to prepare your website. Wix ADI will design your site for you. You answer a few questions about the type of website you would like, and before you know it, your very own personal, unique site will be generated before your eyes. You can make edits to the final layout, but this process is not ideal if you want total control.Think of it as playing a game on your phone compared to some console. You may still play the game on an app, and it’s simpler, but you’re not getting the same level of control or experience you would from the console.For those who are a bit more tech-savvy, you can also utilize Wix Code. This allows you to get and edit the raw HTML supporting your template to get much higher customization.

Client Satisfaction

Well, the results are in – and they’re glowing.A massive 88 percent of people who used it’d highly suggest Wix to a buddy. To put that score into some context for you, that recommendation is: People loved the freedom Wix gave them when editing and how easy it was to drag and drop items around their site. They were amazed at exactly how fast they could create something they’d be delighted to publish online.The only criticism folks had was that, to begin with, Wix may feel overwhelming. There is so much choice – in templates, customization, and features – that it takes a few minutes to settle in the platform.For pure simplicity of use and creative management, however, Wix is unrivaled.

We’ve determined that Wix is your very best total website builder, but is it suitable for you?

With Wix, you can design a website for virtually any need imaginable.

Based upon what you need, Wix could be just the answer you’re searching for. However, there can be an additional platform out there better suited for the job. Below, we will run through why people build sites, talk about what Wix is capable of, and propose other alternatives to Wix if we believe there are better out there.


There are hundreds of templates to choose from, designed particularly for different industries. From useful services to advertising and marketing, real estate to finance and law, everything is covered.

Wix also includes a whole host of amazing small business characteristics – like subscription types, appointment bookings and email advertising – and a program market exploding with amazing add-ons.


Wix lets you sell an unlimited count of products – physical, electronic, or a service. You might also cause promotional and discount codes, command your transport options and also manage your shop on the proceed through its cellular program.

If you want to take your online shop to the next level, we would recommend using a Wix app named Ecwid. It gives you access to guest checkouts, inventory tracking, social commerce, and more.

Wix has also put a lot of energy into making its ecommerce analytics much stronger. Through its dashboard shop analytics, now you can access in-house data to rival that of dedicated ecommerce platforms.

That said if you are generating six-figure monthly profits and need a powerful platform capable of handling bulk orders and scaling with you, look at either Shopify or BigCommerce. These are ecommerce site builders designed exclusively for building online shops.


Personal websites are just another strength of Wix’s. Whether you need a website for an event (such as your marriage), a portfolio to showcase your experience, or even just an online résumé, Wix has you covered.

You will find templates for virtually everything imaginable and Wix’s intuitive editor, and you can get your character across.

However, if you are in a creative field – like photography, artwork, or images – you might be better off with Squarespace. Its templates are beautiful and appeal better to those areas.





When talking to our users, some expressed concern about whether you could outgrow a Wix site. In all honesty, however, unless your site’s likely to develop into a worldwide household name, Wix has more than enough about it to climb together with you.

Wix’s app market is great and is always releasing new, stimulating add-ons that will enhance its websites — either in terms of the functions it can perform, or the quality of current ones.

As previously mentioned, if you want a big, powerful ecommerce website, Wix might not be the best fit. Otherwise, Wix’s programmers are constantly improving the platform, and it keeps pace with virtually every need.

Wix’s templates look like designer sites. 

There are hundreds to select from, as well as the designs are bang up to date with the latest trends. Any of them can give your site the trendy, professional look it requires – even if you have no coding or design abilities in any way.

All Wix templates are categorized into types of websites – such as e-commerce, blogging, business, photography – and are completely mobile responsive. This means your site will adjust automatically to match both tablet and mobile screen sizes. Wix has more than 510 customizable templates, covering every industry you can consider.

One downside to using Wix is you can’t change templates after your website has been published online. Make sure you don’t hurry to pick a favorite template – in case you switch templates, you’ll lose your content and customizations later on.

If that’s a deal-breaker for you, you might prefer Squarespace. Squarespace’s templates are somewhat less flexible than Wix’s, but you can switch between them.

We sat down with a web-based web design expert to get their opinion on Wix’s templates compared to other top platforms on the market.

"I like Wix because it has these coherent characteristics that run down the page. It's the only site builder Which Has a sense of personality, but Weebly and Squarespace likely follow more consistent design patterns."

Design Customization

Wix’s templates are readymade websites in their own right. You can keep the dummy content and publish right away if you need it, but to earn a site your personal, you will want to do some editing.

Wix makes fundamental tweaks very simple. For example, to edit text, then just click the dummy text and type away. Wix makes easy work of basic tweaks such as editing text and altering font size.

It’s also straightforward to upload content from the notebook or other online accounts, such as Facebook or Instagram.

When you start becoming more inventive, Wix comes into its own.

You’ll soon find you can turn this template into something special. The animation button is a great example. You can bring just about any feature to life – going, picture, menu, or whatever – making it zoom, fade-out, or perhaps spin onto the webpage.

Wix also has hundreds of additional site features that you may add by dragging them onto the template. Once you’ve added extra features, most could be customized by changing their size and behavior or adding effects such as animation.

Insert contact types, maps, restaurant menus, and more – just by dragging onto your template.

Wix supplies a massive library of professional photographs, graphics, and videos, all free to use on your site. Wix’s free media articles can save you a lot of decision-making and time. 

Wix’s Features and Tools 

While its templates and attributes steal the show, it has Wix’s tools that keep things ticking over behind the scenes.

We’d be here all day if we wanted to list each only one of Wix’s tools. 

App Market 

Wix’s built-in tools are all excellent, but they can’t quite do everything. Fortunately, if there’s something that they can’t do, there is probably a Wix program that can.

Wix App Market contains a lot of third-party site features that produce your website do better.
Fundamentally, what this means is that there are certain tools that Wix does not provide you as part of its core solutions, so to fill this emptiness, Wix supplies you with 1-click, hassle-free installation of tools created by external services providers.

Wix apps are like the “plugins” you can add to WordPress or even the “extensions” you can add to Chrome; distinct titles, essentially the same thing.

"Serving the Wix site owners is our number one priority. Our goal is to offer a wide selection of apps that provide the popular and market features Wix users have been requesting or that address current and future market trends."

Avishai Abrahami, Wix CEO & Founder

Wix programs are extremely common. Wix consumers are installing apps at a rate of 44,000 applications daily – that’s 16 million app installations each year!

Programs are flying out of the Wix App Market at a speed of 44,000 daily. Many of these apps are completely free, although some offer you superior versions for a small monthly fee so you can access even more features. Here are a couple of programs that we rate:


A builder is a cloud-based software designed to operate for any business and individual which needs to collect online and offline information. Their flexible platform offers a variety of possibilities for creating any form, survey, questionnaire, quiz, poll, and time-sheets.

Flip Books

If you produce printed materials (like brochures or magazines) and want to display them off online too, this is the program for the task. Flip Books creates digital versions of all your finest printed materials. Users may turn the virtual pages right on your site, without needing to download a boring PDF. Free and Premium models are readily available. If you’re not certain what a program does, Wix App Market apps all come with descriptions, user testimonials, and video demos. This usually means you’ll find a pretty good idea if an app’s right for you before decide to use it.

Live Chat Support

The question mark buttons scattered during Wix’s editor are modest in size, but mighty helpful!
Each button opens up a box packed with smart tips concerning the tool it’s attached to, attracted from Wix’s huge Help Center. Some boxes also feature a video tutorial.
Wix doesn’t currently offer live chat support, but you can get your questions answered by calling Wix straight on social networking, or by a fellow user on Wix’s forum.

The domain name and Social Websites Integration

Should you sign up for any of Wix’s premium plans, you will get a customized domain name free for your first year. The renewal cost is $16.89 yearly, and you may also transfer an existing domain name and join it to your Wix site once you upgrade to a paid program.

Joining your site to your social media accounts is an excellent method of increasing engagement for both. Wix permits you to incorporate social switches, likes, shares, feeds, and follower counts into your website, so individuals can quickly discover and accompany you. One thing Wix hasn’t deciphered yet is selling. You can not sell goods directly on social networking or marketplaces, just like you can with Shopify and BigCommerce.


If it comes to SEO (Search Engine Optimization), Wix is among the very best website builders at assisting you to rank highly on Google with its built-in SEO tools.

You can edit meta titles and descriptions, customize URLs, and even tweak header code.

There’s also a whole slew of SEO apps available from Wix’s program market if you require guidance or keyword support. From our SEO testing, just Weebly came near Wix for how great its SEO offerings were.

Restores and Backups, Security

All Wix sites include built-in SSL security certificates. SSL stands for “Secure Sockets Layer,” It means that your customers will know the site they are on is safe as a result of the tiny padlock icon that appears next to your URL.

To prevent you from tearing your hair out if anything goes wrong, Wix also includes a handy autosave feature. Multiple versions of your website will be backed up, so that you may restore your site to a previous stage in a matter of clicks. Phew!

Wix Ascend (Marketing)

As its name suggests, Ascend by Wix helps your company reach higher degrees. It is an all-in-one solution, permitting you to connect with clients, automate your workflow, and generally promote your company.

What makes Ascend different? Even though Squarespace and Weebly have introduced more advertising tools, the Wix package is considerably more ambitious. It covers 20 product areas all in one place, such as:

  • Live chat
  • Wix automation (such as personalized messages and notifications)
  • Email marketing
  • Social Networking articles
  • SEO

Like the noise of this? Ascend from Wix is available as a separate subscription, ranging from just $9 to $45 per month.

Wix price

No inspection of Wix will be complete without looking at exactly what it’s going to charge you. Well, for starters, it does not have to cost you something!

Wix has a free plan (rated #1 of our best free website builders) as well as a complete of seven compensated premium programs, which range from $4 – $35 per month. There is also a high-end business solution named Wix Enterprise, which costs $500 a month. The higher your plan, the more attributes you unlock, such as removing Wix advertisements from your website and getting your customized domain for one year.

Wix also has a two-week money-back warranty, so in the event, you don’t like what you see, you can ask for a refund directly away. 

The higher up the programs that you go, the more features you get (and templates, and apps, and encourage – more importantly!). Plus, the longer you register for, the greater value your plan is.

By way of example, if you pay for an individual or two-year program upfront, you can save 25% and 43% per year.

If a great value is what you’re after, then Wix’s Premium plan is for you. It is designed for smaller companies who demand business branding cared for them. You get a free emblem created – usually worth $50 – and access to Ascend, Wix’s advertising tool.

Wix’s most popular plan, though, is its Business Unlimited program. Unsurprisingly, you receive unlimited bandwidth and access to all of Wix’s most important help services, features, and applications. You can even build your online store using Wix’s superb ecommerce tools.

Wix Review: Summary

Wix makes it effortless to create a beautiful, robust, and interactive site for any project, business, or thought you could imagine – and you can do all of it in an afternoon, no coding required.

Its designer templates offer you a big head start. It permits you to customize broadly using drag-and-drop controls, which can be more reliable than those you’ll find in any other site builder.

Wix’s best premium features only cost a couple of bucks per month. They are excellent value – plus, they’ll make your customers believe you’ve paid tens of thousands of dollars for a custom-built website.

We would recommend Wix to anyone seeking to build a small business or personal site. For businesses, Wix has superb templates, SEO and advertising tools, and heaps of apps that will assist you scale. For personal websites, you’ve got everything you need for blogging, portfolios, or CVs in your fingertips.

Wix doesn’t have everything for everybody, though.

None of those drawbacks are deal breakers for us. For instance, we think the caliber of Wix’s service outweighs the fact that there is no live chat option.

It’s easy, to begin with, and does not cost a dime. Bear in mind, all of Wix premium programs include a seven-year money-back warranty, no questions asked (although you can use Wix complimentary forever if you need ).

Wix should not cost you anything besides half an hour of the time, so give it a whirl! After all, that is the perfect method to learn whether it is the ideal website builder.

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